Website examples for health practices
One demo site for each kind of practice we work with, and our founder's own counselling website. Every demo also switches between English, French, 简体 and 繁體. The demo practices, people and details are fictional; we made them to show what's possible. You'll find no testimonials here, on purpose.
Fees sit right next to each service, so nobody has to email to ask.
Counselling · demo, fictional practice
Saltmarsh Counselling
- Who it's for
- Adults and couples who are new to therapy and want to know what to expect before they reach out.
- What the site needed
- A calm first impression, services and fees that are easy to compare, and one obvious way to book.
- What we built
- An illustrated coastal hero with a single booking button
- Services with session length and fee on each
- A “what we can work on” section, grouped by concern
- An FAQ covering insurance receipts and first sessions
Prices change as you choose, so nobody has to call to ask what 90 minutes costs.
Massage therapy · demo, fictional practice
Stillwater Massage Therapy
- Who it's for
- People with sore necks and backs, athletes, and expecting parents, often booking on a lunch break.
- What the site needed
- To feel calm and premium while making it obvious what each treatment costs and how insurance works.
- What we built
- A treatment picker with live prices for 30, 60 and 90 minutes
- A warm-stones add-on that updates the total
- Booking in three taps, with a calm confirmation
- A page for each RMT and what they focus on
Built phone-first: most people find a physio on their phone, right after they get hurt.
Physiotherapy · demo, fictional practice
Motion Lab Physiotherapy
- Who it's for
- Runners, desk workers and people recovering from surgery, mostly searching on their phones.
- What the site needed
- To feel energetic and modern, and help people work out whether physio is right for their problem.
- What we built
- A tap-where-it-hurts body map, with the physio who usually helps
- Program cards for surgery recovery and sport
- This week's open times, bookable from a phone
- Bold type and a lime accent that stand out on a small screen
No miracle claims anywhere. The copy explains, and leaves the promises out.
Chiropractic · demo, fictional practice
Keel Chiropractic
- Who it's for
- People with back pain, neck pain and headaches who are cautious about chiropractic care.
- What the site needed
- To feel careful and credible, with no big promises, and to explain the first visit clearly.
- What we built
- An illustrated spine that draws itself in
- A minute-by-minute timeline of the first visit
- A clean, Swiss-style grid of common reasons people come in
- Fees up front and a short new-patient form
Food-magazine warmth on purpose: nutrition care shouldn't feel like a lecture.
Dietitians · demo, fictional practice
Good Table Nutrition
- Who it's for
- People with gut issues, diabetes, athletes, and parents of picky eaters.
- What the site needed
- To feel warm and practical, not preachy, and to answer the question of insurance coverage straight away.
- What we built
- A goal picker that shows how each issue is usually handled
- A rotating sticker and food-magazine type
- An 'is it covered?' toggle with an honest answer either way
- A free-call form with just two fields
The milestone checker says what most children do, and always points worried parents to a free call.
Speech-language pathology · demo, fictional practice
Chatterbox Speech Therapy
- Who it's for
- Parents of late talkers, and adults rebuilding speech after a stroke.
- What the site needed
- To reassure worried parents without diagnosing anyone, and to work for adult clients too.
- What we built
- Speech bubbles that 'grow up' from first words to full sentences
- A milestone checker with an age slider
- One-tap switching between children's and adults' services
- A choice of clinic, school or online sessions
The plan builder answers the question everyone has: what would an OT actually do for me?
Occupational therapy · demo, fictional practice
Everyday OT
- Who it's for
- People recovering from surgery or injury, older adults, families, and employers.
- What the site needed
- To explain what an OT actually does, which most people aren't sure about.
- What we built
- A bento-style home page of everyday tasks
- A 'what's been hard?' picker that builds a sample plan
- A simple three-step explanation of how OT works
- Funding options laid out plainly, from WCB to self-pay
Written for Chinese readers, not machine-translated word for word.
Acupuncture & TCM · demo, fictional practice
Harbour Lantern Acupuncture · 港灯中医
- Who it's for
- Mandarin-speaking families and English-speaking clients, often in the same household.
- What the site needed
- Every word in Chinese as well as English, plus clear prices and a booking process that works in Chinese.
- What we built
- One-tap switching between English, French, 简体 and 繁體
- Ink-wash artwork and a red seal stamp
- A treatment menu with prices, in both languages
- Booking confirmations by text or WeChat
Wait times are shown honestly. People respect a clinic that tells them the truth.
Psychology · demo, fictional practice
Clearview Psychology
- Who it's for
- Adults wondering about ADHD or autism, and parents worried about learning at school.
- What the site needed
- To feel authoritative and honest about long waits and high fees, and explain the assessment process.
- What we built
- A wait-times board, updated weekly
- Tabs explaining ADHD, learning and autism assessments step by step
- Fees and report timelines stated up front
- Crisis resources in the footer
Careful wording throughout: no cure claims, and a clear note about working with your family doctor.
Naturopathy · demo, fictional practice
Fernwood Naturopathic Clinic
- Who it's for
- Adults with digestive, hormonal and fatigue concerns, who want time and attention.
- What the site needed
- To feel calm and grounded while staying careful with health claims.
- What we built
- A botanical, photo-led design
- A map of the first three visits
- A scrolling carousel of areas of focus
- Visit types and prices chosen in one card
Pet owners compare vets online before they ever call, so the warmth has to come through on screen.
Veterinary · demo, fictional practice
Kindred Paws Veterinary Hospital
- Who it's for
- Dog, cat and rabbit owners, and families with a brand-new puppy or kitten.
- What the site needed
- Friendly enough for pet owners, credible enough for a hospital, with estimates and booking front and centre.
- What we built
- A pet picker that changes the services and the year-of-care timeline
- A first-year plan for puppies and kittens
- Vet profiles with their focus areas
- A booking form that asks the pet's name first
Most clinic sites bury the hours. Here they're the first thing you see.
Walk-in & family medicine · demo, fictional practice
Commons Medical Clinic
- Who it's for
- People who are sick today and want to know how long the wait is, and people looking for a family doctor.
- What the site needed
- Answer the urgent questions instantly: is it open, how long is the wait, and is a walk-in even the right choice.
- What we built
- A live board with today's walk-in hours and wait time
- A 'what do you need today?' chooser that suggests walk-in, virtual or booked care
- Doctor and nurse practitioner profiles
- Honest information about the family doctor waitlist
Designed phone-first, because that's where parents look things up at 2 am.
Pediatrics · demo, fictional practice
Little Acorn Pediatrics
- Who it's for
- Parents of babies and children, almost always on their phones.
- What the site needed
- To feel gentle and playful for families while giving clear, practical guidance.
- What we built
- Animated paper-cut artwork
- A check-up timeline: tap an age to see what happens at that visit
- Clear same-day, after-hours (811) and emergency guidance
- A two-tap form for expecting parents to join the practice
Fees and coverage are shown before booking. That's rare for dental sites, and patients notice.
Dentistry · demo, fictional practice
Plume Dental
- Who it's for
- Adults who put off the dentist because they're nervous, and families with young kids.
- What the site needed
- Reassure nervous patients and be upfront about fees and Canadian Dental Care Plan coverage.
- What we built
- A 'nervous about the dentist?' switch that reveals a comfort plan
- Fees for common services, with coverage shown for each
- Three open times this week, bookable in two taps
- A calm, modern look instead of the usual clinical blue
Optometry is half health care, half retail. The site does both.
Optometry · demo, fictional practice
Northlight Optometry
- Who it's for
- Families booking eye exams, and people shopping for frames.
- What the site needed
- Stand out from the chains, show off the frames, and explain what the provincial health plan covers.
- What we built
- A bold editorial design with a moving ticker
- A playful frame try-on: shapes and colours on an illustrated face
- An 'is my exam covered?' checker by age
- Booking from every section
Built for older readers: bigger type, high contrast, and the phone number never out of sight.
Hearing clinic · demo, fictional practice
Quiet Cove Hearing Centre
- Who it's for
- Older adults and their families, many of whom would rather phone than fill in forms.
- What the site needed
- Large, readable text, a gentle self-check, and a callback request instead of a complicated booking form.
- What we built
- A text-size control in the header
- A ten-second 'which sounds are harder to hear?' check
- Three simple steps from free screen to home trial
- A callback form with the phone number always visible
Our founder's own practice, held to the same rules as our clients.
Live site, our founder's practice
BG Counselling
- Who it's for
- Adults in Nova Scotia looking for virtual counselling, including immigrants, visible minorities and LGBTQ2S+ clients.
- What the site needed
- To feel steady and welcoming, explain the counselling approach in plain language, and make a free consultation the obvious first step.
- What we built
- A calm home page with one main call to action
- A full Chinese version (中文) for Mandarin-speaking clients
- Pages for focus areas like newcomer, Mandarin and LGBTQ2S+ counselling
- Plain-language articles, such as what a first session is like and what counselling costs
- Crisis resources on every page
Start with a free 20-minute call
Tell us about your practice and the people you hope to reach. We'll tell you honestly what we'd build, what it would cost, and whether we're the right fit. No pressure, and no prep needed.