Social media examples for health practices

A set of posts, carousels, stories and reels for each kind of practice we work with, designed to match its website. Every piece is made for that practice, and none of it comes from a template pack. The practices are fictional. You'll see no like counts or follower numbers here, because nobody can honestly promise those.

Swipe the carousels or use their arrows. Stories and reels play on their own; tap one to skip ahead, or use its pause button. Reels are shown as short previews of their scenes, and the real ones are video.

Counselling · demo, fictional practice

Fieldstone Counselling

Warm and sunlit, in the counsellor's own voice: the same morning-light photographs and honey sun as the website, and the things people wonder about before a first session.

fieldstonecounselling
Sample story, frame 1 of 2, for Fieldstone Counselling: Two evening times just openedSample story, frame 2 of 2, for Fieldstone Counselling: Send a short note
Story · 2 frames
fieldstonecounselling
Sample post for Fieldstone Counselling: You don't need a big enough reason to talk to someone.

fieldstonecounselling People often wait until things feel serious enough. There's no threshold. If it's on your mind, it's worth an hour. (In a crisis, call or text 9-8-8, any time.)

Post

Massage therapy · demo, fictional practice

Stillwater Massage Therapy

Quiet, warm and practical: what to book, what it involves, and when there's an opening.

stillwater.rmt
Sample reel, scene 1 of 4, for Stillwater Massage Therapy: 30, 60 or 90 minutes?Sample reel, scene 2 of 4, for Stillwater Massage Therapy: 30 minutes: One area, done properlySample reel, scene 3 of 4, for Stillwater Massage Therapy: 60 minutes: The one most people bookSample reel, scene 4 of 4, for Stillwater Massage Therapy: 90 minutes: When everything needs a turn

stillwater.rmt Not sure how long to book? This is how our RMTs think about it. Prices for each length are on our site. #leslieville #massagetherapy

Reel · 4 scenes
stillwater.rmt
Sample post for Stillwater Massage Therapy: Three stretches between meetings

stillwater.rmt Three gentle stretches for long desk days. General information only; if something hurts, stop and ask us about it at your next visit.

Post
stillwater.rmt
Sample story, frame 1 of 2, for Stillwater Massage Therapy: Openings with our RMTsSample story, frame 2 of 2, for Stillwater Massage Therapy: Three taps to book
Story · 2 frames

Physiotherapy · demo, fictional practice

Motion Lab Physiotherapy

High-energy and useful: short explainers people can act on between appointments.

motionlab.physio
Sample reel, scene 1 of 4, for Motion Lab Physiotherapy: Three moves. Under a minute.Sample reel, scene 2 of 4, for Motion Lab Physiotherapy: Chin tucksSample reel, scene 3 of 4, for Motion Lab Physiotherapy: Open the chestSample reel, scene 4 of 4, for Motion Lab Physiotherapy: Stand up

motionlab.physio Three moves you can do at your desk in under a minute. Stop if anything hurts. #deskreset

Reel · 4 scenes
motionlab.physio
Sample post for Motion Lab Physiotherapy: Pain is information. It isn't a verdict.

motionlab.physio Something we say a lot in the clinic. Pain is worth listening to, and worth getting checked, but it's rarely the whole story.

Post

Chiropractic · demo, fictional practice

Keel Chiropractic

Careful and credible: clear explanations, fees up front, and no big promises anywhere.

keelchiro
Sample post for Keel Chiropractic: Do I need a referral to see a chiropractor?

keelchiro We get asked this most weeks, so here is the short answer.

Post
keelchiro
Sample story, frame 1 of 2, for Keel Chiropractic: Move the screen, not your neck.Sample story, frame 2 of 2, for Keel Chiropractic: New-patient times this week
Story · 2 frames

Dietitians · demo, fictional practice

Good Table Nutrition

Food-magazine warmth with zero lecturing: practical plates, myth checks and straight answers about coverage.

goodtable.nutrition
Sample post for Good Table Nutrition: Dietitian visits and your benefits

goodtable.nutrition Short answer: often, yes. Many workplace plans include dietitian visits, and we'll show you exactly what to check. #benefits

Post
goodtable.nutrition
Sample reel, scene 1 of 3, for Good Table Nutrition: “Good” foods and “bad” foodsSample reel, scene 2 of 3, for Good Table Nutrition: Food isn't a moral test.Sample reel, scene 3 of 3, for Good Table Nutrition: Nutrition care without the lecture

goodtable.nutrition Food isn't a moral test. Nutrition care, minus the lecture.

Reel · 3 scenes

Speech-language pathology · demo, fictional practice

Chatterbox Speech Therapy

Bright and reassuring: small things parents can try today, with a gentle nudge to ask early.

chatterbox.speech
Sample story, frame 1 of 2, for Chatterbox Speech Therapy: My two-year-old isn't talking much. Should I wait and see?Sample story, frame 2 of 2, for Chatterbox Speech Therapy: Clinic, school or online
Story · 2 frames
chatterbox.speech
Sample post for Chatterbox Speech Therapy: We also work with adults finding their words again after a stroke.

chatterbox.speech Speech therapy isn't only for children. We also work with adults after a stroke or brain injury, at the clinic or online.

Post

Occupational therapy · demo, fictional practice

Everyday OT

Explains what an OT does by showing it: small, concrete changes to ordinary tasks.

everyday.ot
Sample post for Everyday OT: We help with the everyday stuff that got hard.

everyday.ot The short version of what we do. If the kettle, the stairs, the buttons or the keys have become harder than they used to be, that's our job. #saskatoon #occupationaltherapy

Post
everyday.ot
Sample reel, scene 1 of 3, for Everyday OT: Three steps, no mysterySample reel, scene 2 of 3, for Everyday OT: From first call to planSample reel, scene 3 of 3, for Everyday OT: Not sure how it's paid for?

everyday.ot How occupational therapy works, in three steps. Funding options are on our site, from WCB to self-pay.

Reel · 3 scenes

Acupuncture & TCM · demo, fictional practice

Harbour Lantern Acupuncture · 港灯中医

Ink-wash calm with a red seal: what a visit involves, seasonal notes and open appointments.

harbourlantern
Sample post for Harbour Lantern Acupuncture: Start of winter: warm food, earlier nights, slower mornings

harbourlantern A seasonal note from the clinic as the weather turns. #lidong

Post
harbourlantern
Sample story, frame 1 of 2, for Harbour Lantern Acupuncture: Open appointments this weekSample story, frame 2 of 2, for Harbour Lantern Acupuncture: Prices are on the menu
Story · 2 frames

Psychology · demo, fictional practice

Clearview Psychology

Measured and honest: how assessments work, what they cost in time, and this week's real wait.

clearviewpsych
Sample post for Clearview Psychology: Wait times this week

clearviewpsych Posted every Monday, because you should be able to plan around a real number.

Post
clearviewpsych
Sample story, frame 1 of 2, for Clearview Psychology: An assessment answers a question. It doesn't define a person.Sample story, frame 2 of 2, for Clearview Psychology: Questions before you book?
Story · 2 frames

Naturopathy · demo, fictional practice

Fernwood Naturopathic Clinic

Botanical and unhurried, with careful wording: what visits involve, and how the clinic works alongside a family doctor.

fernwoodclinic
Sample reel, scene 1 of 4, for Fernwood Naturopathic Clinic: What the first three visits look likeSample reel, scene 2 of 4, for Fernwood Naturopathic Clinic: A long first conversationSample reel, scene 3 of 4, for Fernwood Naturopathic Clinic: A plan, written downSample reel, scene 4 of 4, for Fernwood Naturopathic Clinic: A check-in

fernwoodclinic What the first three visits look like at our clinic. Visit types and prices are on our site. #kelowna #naturopathicdoctor

Reel · 4 scenes
fernwoodclinic
Sample post for Fernwood Naturopathic Clinic: Alongside your family doctor, not instead of.

fernwoodclinic Naturopathic care works best as part of a team. Tell us who else looks after you and, with your permission, we'll keep them informed.

Post

Veterinary · demo, fictional practice

Kindred Paws Veterinary Hospital

Warm enough for pet owners, credible enough for a hospital: first-year plans, when to call, and clinic news.

kindredpaws.vet
Sample reel, scene 1 of 3, for Kindred Paws Veterinary Hospital: Three changes worth a callSample reel, scene 2 of 3, for Kindred Paws Veterinary Hospital: Call us if your cat is hiding more, eating or drinking differently, or avoiding the litter boxSample reel, scene 3 of 3, for Kindred Paws Veterinary Hospital: We'd rather hear from you early

kindredpaws.vet Cats are good at hiding it when something is off. Three changes worth a phone call. General information; if you're worried, call us.

Reel · 3 scenes
kindredpaws.vet
Sample story, frame 1 of 2, for Kindred Paws Veterinary Hospital: Saturday nail-trim mornings are backSample story, frame 2 of 2, for Kindred Paws Veterinary Hospital: We'll ask your pet's name first
Story · 2 frames

Walk-in & family medicine · demo, fictional practice

Commons Medical Clinic

Useful first: hours, waits and which kind of visit to choose, posted before people have to ask.

commonsclinic
Sample post for Commons Medical Clinic: Holiday hours for the Thanksgiving weekend

commonsclinic Our hours for the Thanksgiving long weekend. When we're closed, 811 can connect you with a nurse; in an emergency, call 911. #ottawa

Post
commonsclinic
Sample story, frame 1 of 2, for Commons Medical Clinic: Walk-in is open until 8 pmSample story, frame 2 of 2, for Commons Medical Clinic: Looking for a family doctor?
Story · 2 frames

Pediatrics · demo, fictional practice

Little Acorn Pediatrics

Gentle and hand-drawn for tired parents: what happens at each visit, and who to call after hours.

littleacorn.peds
Sample story, frame 1 of 2, for Little Acorn Pediatrics: Who to call tonightSample story, frame 2 of 2, for Little Acorn Pediatrics: You know your child. If you're worried, call.
Story · 2 frames
littleacorn.peds
Sample reel, scene 1 of 3, for Little Acorn Pediatrics: Join the practice before baby arrivesSample reel, scene 2 of 3, for Little Acorn Pediatrics: Two taps. That's the form.Sample reel, scene 3 of 3, for Little Acorn Pediatrics: We'll be ready when they are

littleacorn.peds Expecting? You can join the practice before your baby arrives. The form is two taps.

Reel · 3 scenes

Dentistry · demo, fictional practice

Plume Dental

Clearly a dentist at first glance: the website's glossy tooth, comfort for nervous patients, and fees shown before booking.

plume.dental
Sample post for Plume Dental: Nervous about the dentist? Tell us. We'll slow everything down.

plume.dental If you've been putting off the dentist because you're nervous, you're in good company. Tell us when you book and we'll plan the visit around it. #yqr #dentist

Post
plume.dental
Sample reel, scene 1 of 4, for Plume Dental: The comfort plan, for anyone who has been putting it offSample reel, scene 2 of 4, for Plume Dental: A stop signalSample reel, scene 3 of 4, for Plume Dental: We say what's nextSample reel, scene 4 of 4, for Plume Dental: A short first visit

plume.dental Our comfort plan, for anyone who has been putting it off. Three small promises about how the visit runs.

Reel · 4 scenes

Optometry · demo, fictional practice

Northlight Optometry

Loud, editorial and a bit funny: half eye care, half frame shop, like the clinic itself.

northlight.optometry
Sample reel, scene 1 of 4, for Northlight Optometry: Three shapes we keep reaching forSample reel, scene 2 of 4, for Northlight Optometry: Round: Softens strong lines. Looks good on nearly everyone, annoyingly.Sample reel, scene 3 of 4, for Northlight Optometry: Square: Adds structure. The one people call their “work pair”.Sample reel, scene 4 of 4, for Northlight Optometry: Cat-eye: A lift at the corners. More fun than it has any right to be.

northlight.optometry New in the frame shop: three shapes we keep reaching for. Come and try them on, no appointment needed. #yyc #eyewear

Reel · 4 scenes
northlight.optometry
Sample post for Northlight Optometry: Is my exam covered?

northlight.optometry It depends on your age and your provincial plan. Our checker gives you the answer in two taps. #eyeexam

Post
northlight.optometry
Sample story, frame 1 of 2, for Northlight Optometry: Screen break: 20 feet away, 20 seconds, every 20 minutesSample story, frame 2 of 2, for Northlight Optometry: Book from any page
Story · 2 frames

Hearing clinic · demo, fictional practice

Quiet Cove Hearing Centre

Large type and plain words for older readers and their families, always ending with an easy way to talk to someone.

quietcovehearing
Sample post for Quiet Cove Hearing Centre: Hearing changes slowly. Asking about it can be quick.

quietcovehearing A gentle reminder for you, or for someone you love. We're happy to phone you back if forms aren't your thing.

Post
quietcovehearing
Sample story, frame 1 of 2, for Quiet Cove Hearing Centre: Three simple stepsSample story, frame 2 of 2, for Quiet Cove Hearing Centre: We're happy to phone you
Story · 2 frames

How a month of content comes together

  1. Made for your practice

    Your colours, your voice and the questions your own clients ask. We design each piece to sit comfortably beside your website.

  2. Written with your rules in mind

    We keep your profession's advertising rules in front of us while we write: no promised outcomes and no pressure. You have the final say on what is accurate and right for your college.

  3. You approve everything

    The whole month arrives in one batch. Nothing is posted until you've read it and said yes.

  4. We schedule and post

    Once you approve, we schedule the posts, stories and reels on your accounts. See the plans and prices

Photos in these samples are from Unsplash, used under the Unsplash License, by Anna Keibalo, Vitalii Abakumov, Leanna Myers, Dose Juice, Aniketh Kanukurthi, Michael C, Kat von Wood, Meghna R, Ivan Yerokhin, GlassesShop, Jocelyn Morales, 360floralflaves, Jakob Owens, Taylor Friehl, CHUTTERSNAP, Vicky Ng, Timothy Dykes, Se. Tsuchiya, Susan Holt Simpson, Kelly Sikkema, Maria Ziegler, Katherine Hanlon, 金 运, Julia Topp, X F, Mike Tinnion, Janan, Kris Tian, Etactics Inc, Tim Mossholder, sippakorn yamkasikorn, Izabelly Marques, Heather Gill, Thayná Gandra, Apostolos Vamvouras, GN Group, Kat van der Linden, Jacalyn Beales, Amin Zabardast, Brooke Balentine, Brooke Balentine, Ana G Mendivil, Aimee Giles. Everything else is drawn by us.

Start with a free 20-minute call

Tell us about your practice and the people you hope to reach. We'll tell you honestly what we'd build, what it would cost, and whether we're the right fit. No pressure, and no prep needed.